H&M has launched its first iPhone app.
The free app has a 3D fashion gallery-like interface which lets users swipe through campaigns and access other areas of the app.
It features fashion news and video, information on special offers, and a My Wishlist function that lets users save and share their favourite garments with friends via Facebook or email.
The app also features a store locator, including location-based search.
The retailer worked with creative mobile agency Mobiento and digital UI studio Ustwo to create the app.
John Sinclair, co-founder of Ustwo, said, “We look forward to implementing new features to keep the app relevant and highly useful for all.”
Two-fifths of UK retailers are aiming to launch transactional mobile sites or apps over the next year, according to research by trade bodies the IAB, AIME, and IMRG (nma 19 August 2010).
http://www.nma.co.uk/news/hm-brings-fashion-to-mobile/3017276.article
The Runaway
Shady Behavior With James Lavelle, Warren du Preez and Nick Thornton Jones
"The Runaway" is the latest visual candy to come from UNKLE, the electronic music group set up by deejay, remixer and Mo' Wax record label boss James Lavelle in 1998. Directed by Lavelle's longtime associates Warren du Preez and Nick Thornton Jones, the film is an extension of the moody artwork the photographic duo created for the group’s recent album Where Did the Night Fall, and the sensuous promo (starring Liberty Ross covered in silver body paint) they shot for lead single “Follow Me Down.” “Between takes on ‘Follow Me Down’ we thought it would be interesting to see what performance we could work towards with this other track, 'The Runaway'. We really gravitated to it,” Thornton Jones says. The resulting video, Du Preez adds, “was done with raw inertia, off the cuff. We shot it as cutaway material, but because it was so beautiful it became a second film.” Its star, Shannon Tillery, a model and trained dancer, teamed up with British choreographer Russell Maliphant to create improvised movements that play with light, diffusion and shadow against a mysteriously shifting, semi-opaque surface. “It was one of those things where we all got involved and pushed and pulled,” says Du Preez. He and Thornton Jones have also collaborated with Björk and Alexander McQueen and shot for magazines including Big, Muse and Numero. Learn more about their psychedelic, highly crafted work here.
Directors: Warren du Preez and Nick Thornton Jones
D.O.P: Dan Landin
Produced by: Mikey Lavelle and Lindsey Thurlow
Choreography: Russell Maliphant
Costume design: Zowie Broach and Brian Kirkby
Editor: William Judge
Model: Shannon Tillery @ Union Models with thanks to Rachel
Make-up: Alex Box @ D&V
Hair: Raphael Salley @ Streeters
http://www.nowness.com/day/2010/10/22/1088/unkle--the-runaway
A blueprint for luxury brands to go mobile
June 28, 2010
Mickey Alam Khan is editor in chief of Mobile Marketer and Mobile Commerce Daily
With the economy on the mend – gullible enough to believe the data – it’s time for luxury brands to get out of hibernation and seriously launch mobile marketing and commerce efforts.
Luxury brands typically are the cautious sort, but this is not the time to waffle or waste – today’s consumer is online, mobile and in control. Luxury marketers need to work with ad agencies, ad networks and mobile marketing and commerce firms to begin incorporating mobile into multichannel efforts in time for the upcoming holiday season.
Here is a roadmap to help luxury brands with their mobile marketing and commerce efforts.
Why Mobile for Luxury
–The audience is on mobile devices
–One out of two mobile phones in use by next year projected to be Web- and application-enabled smartphones
–Consumers don’t simply talk and text on mobile phones – they browse, shop and buy
–Mobile devices give what consumers seek in the relationship with brands – control
–More content consumption on mobile – news, in particular – offers opportunity for contextual advertising
–Part of the multichannel experience
–Steve Jobs – the No. 1 influencer today of product design, marketing, commerce and customer experience
What Consumers Want from Mobile
–Ease of communication with friends, family, coworkers and brands
–Ability to search, shop and buy on the device
–Receive SMS-based offers, updates and retail traffic drivers when opted into mobile CRM programs
–Browse mobile Web sites and applications for product information, store location, pricing, inventory availability and in-store merchandise reference
–Same experience as online
–Rich media experiences on tablets such as the iPad
Crafting a Mobile Strategy for Luxury Brands
–Study audience habits – buying and media-consumption patterns
–Is the product or service suited to mobile marketing or mobile commerce?
–Discuss channel conflict issues internally
–What have you done on the traditional Web?
–Will the luxury experience and brand values translate well to mobile?
–Marketing or sales, or both – make objective clear
–Mobile is a medium comprising many channels, but it also serves well as a traffic driver to retail or online experiences
–Dedicate the resources – HR, budgets, time and patience
Luxury Marketing with Mobile
–Establish a mobile-friendly Web site, even if it’s a simple landing page and a couple of other pages reflecting the brand values and core information
–Apply for a common short code to begin SMS marketing that ties in with the brand’s overall loyalty marketing efforts
–Run targeted mobile advertising on reputed publisher sites and across mobile ad networks with banner ads, rich media units and video
–Mobile search optimization – work with Google, Microsoft and Yahoo
–Deep pockets? Build a full-fledged mobile site and application with shopping and transactional capability
–Use retail stores and catalogs to drive mobile database buildup
–Employ SMS to opted-in consumers to push traffic to stores
–Promote short code signup and application downloads in print, television, mail, online and catalog ads
–Repurpose runway material on mobile to extend the luxury experience
Again, Why Mobile for Luxury – and Why Now?
–Mobile enables luxury brands to reach consumers at each step in the marketing funnel – awareness, trial, persuasion and loyalty
–The consumer is already on mobile – don’t fall too far behind
Resources
–Mobile Marketer, the leading publication covering mobile advertising, marketing and media: http://www.mobilemarketer.com
–Mobile Commerce Daily, the leading publication covering mobile commerce and mobile-driven retail: http://www.mobilecommercedaily.com
–Luxury Daily, a publication covering luxury marketing: http://www.luxurydaily.com
–Mobile Marketing Association, the trade body for mobile marketing: http://www.mmaglobal.com–U.S. Common Short Code Administration, the registry for short codes: http://www.usshortcodes.com
Mickey Alam Khan is editor in chief of Mobile Commerce Daily and Mobile Marketer. Reach him at mickey@mobilemarketer.com.
http://www.mobilecommercedaily.com/2010/06/28/a-blueprint-for-luxury-brands-to-go-mobile
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